CARE is engaged in a stream of work led by CARE USA on social norms, with programming in Asia and Africa. For example, CARE is involved in work in Ethiopia through its Abdiburo project to understand and address harmful and discriminatory gender norms. The project is in an early stage and findings will become available as the project develops. 

Other relevant programmes include the Tipping Point in Nepal and Bangladesh on child marriage and Indashikirywa in Rwanda on intimate partner violence.