© Eric Lafforgue/2011. Portrait of teenage girls wearing green hijabs in Boorama, Somaliland.
© Eric Lafforgue/2011. Portrait of teenage girls wearing green hijabs in Boorama, Somaliland.

The Learning Collaborative

Global and Regional Learning Communities 

The Learning Collaborative to Advance Normative Change, a cooperative effort funded by USAID, the Bill & Melinda Gates Foundation, and the William and Flora Hewlett Foundation, envisions a world where the powerful influence of social norms in shaping lives is widely understood, and where projects and programmes improve health outcomes by applying normative science at scale. 

About the Learning Collaborative

The Global Learning Collaborative is an initiative for identifying, sharing and discussing norms-shifting interventions focused on improving adolescent sexual and reproductive health and well-being. Organised in three focused Learning Communities (Theory, Measurement, and Scale-Up), the Learning Collaborative aims to build consensus on promising practices for program design, implementation, monitoring and evaluation and scaling of proven norms-shifting initiatives. 

Overview of Learning Communities
Social norm theory Social norm measurement Social norm scale up and costing

Do conceptual frameworks and program design keep you up at night?

Working together to develop theory-based yet program-practical tools for design, monitoring, and evaluation of norms-shifting interventions. These tools can provide common language and concepts for comparing and contrasting program experiences and results.

Interested in thorny issues in measuring and evaluating social change?

Working together to strengthen the measurement of social and gender norms, and to develop and share practical guidance to advance measurement science in program design, monitoring, and evaluation.

Frustrated by pilots to nowhere? Interested in costing social change?

Working together to strengthen the design, evaluation and costing of norms-shifting interventions going to scale and develop experience-based guidance and lessons learned for future scale up.

About the Regional Learning Communities

In an effort to accelerate normative change around the world, regional learning communities are forming in Francophone Africa, East Africa, Nigeria, and Asia. Given the expansion of the number of researchers and practitioners working on social norms, it is critical to make the latest knowledge and evidence on social norms widely accessible and to provide opportunities for practitioners and researchers from different disciplines and sectors to share and produce knowledge. Representatives from the government, NGOs, researchers and donors are forming regional social norms learning communities to strengthen networks, build sustained expertise and capacity in organizations and institutions, and support good quality programming. The regional learning communities will address gender and social norms across multiple health areas, such as maternal, neonatal and child health, routine immunization, nutrition, malaria, family planning and women’s economic empowerment. 

The goals of the regional learning communities are to: 

  1. Share social norms evidence, approaches and resources.
  2. Integrate social norms into ongoing and new normative and behaviour change initiatives.
  3. Improve social norms program implementation and evaluation.
  4. Strengthen networks within and across norms-shifting programs to improve learning and practice.
  5. Generate and share knowledge between practitioners in the region and the global community.
Overview of Regional Learning Communities

Francophone Africa

Countries of focus: All Francophone
countries in West and Central Africa
Local contacts: Mariam Diakité, IRH Mali;
Mamadou Coulibaly, Grandmother Project
Funder: USAID


Regions of focus: Kano, Kaduna, Niger
Convening organisation: M-Space
Funder: Bill & Melinda Gates Foundation

East Africa

Countries of focus: Uganda, Kenya,
Ethiopia, & Tanzania
Convening organisations: CARE Uganda and
Makerere University School of Women and
Gender Studies
Funder: William and Flora Hewlett Foundation

South East Asia

Countries of focus: TBD
Convening organisation(s): TBD
Funder: USAID

Get involved

The Learning Collaborative provides many opportunities to get involved, depending on your interest and availability, and we invite you and your colleagues to join the global collaborative and the regional learning communities.


Map of social norms-focused projects and measurement approaches

View map