1 December 2020

Social norms data use tool

Author: ESubden
Published by: Care, Tipping Point
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Purpose of the Data Use Tool

While diagnosing and assessing the strength of social norms is becoming increasingly popular within formative research and baseline evaluations for a wide range of projects, it can be difficult to then use the data gathered to design programmes that lead to social norms change. To help programme staff utilise the social norms data and findings to design interventions, this guidance focuses on three things:

  1. Help identify where a programmer should look in the data gathered on social norms (Where to look)
  2. Help programmers review data to identify cracks in social norms that would lead to behaviour change (What to look for) 
  3. Show design implications for behaviour change where possible (Why identifying the cracks matter)