One of the best known applications of social norms theory has been to address the practice of female genital mutilation/cutting (FGM/C).
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Health promotion interventions in low and midincome countries (LMIC) are increasingly integrating strategies to change local social norms that sustain harmful practices including harmful gender norms. However, the literature on social norms and health in LMIC is still scarce.
While much has been learned about social norms surrounding Female Genital Mutilation/Cutting (FGM/C), less is known about the interactions that shape views of FGM/C decision-makers, including
those interactions with men. To fill this gap, a qualitative network study was conducted in two regions of
In Maasailand, a group of 750 progressive young men called the Anti-Cut warriors are shifting the cultural landscape by challenging Maasai social and gender norms and seeking to end harmful traditional practices.
This report reviews the landscape around social norms theory and investigates two projects that have facilitated change around norms and practices of female genital cutting (FGC) and child marriage. Improving girls’ well-being requires not only working with girls, but also with boys, women, and men, by creating safe spaces where communities can question existing norms.
This research and practice note aims to add to the existing guidance available on the principles and ethics of conducting qualitative research with children and young people. It draws out some key pointers to bear in mind when undertaking qualitative research on gender norms with adolescent girls.
This annotated bibliography highlights selected texts on drivers of change in gender norms. It summarises some texts that outline recent thinking on social norms, concentrating on large-scale drivers of gender norm change, such as economic change, education, communications, legal change, social and political mobilisation and conflict, rather than on project-based experience.
This report examines the largest ever number of nationally representative surveys from all 29 countries where female genital mutilation/ cutting is concentrated. It includes new data on girls under age 15 and presents estimates on prevalence and levels of support for the practice.
This document critically evaluates the existing evidence base on how social norms can be used to promote behaviour change. It proposes that programmes designed to reduce societal discrimination against adolescent girls need to move away from a focus on changing individual attitudes to change behaviours, and instead focus on targeting social norms.
This chapter reflects upon Mackie’s 1996 seminal article on the process of changing social norms through analysing the end of foot-binding and infibulation. This chapter provides a review of the original theory and provides more detailed information and a reform strategy on the convention shift around female genital cutting in Senegal.