This three-part ODI podcast series explores how harmful gendered norms effect the lives of girls in developing countries. Through interviews with girls, their families and communities, and gender and development researchers, the episodes discuss topics around gender norms theory and history, the complexities of changing norms, and positive interventions to empower girls' and transform their fut
Use the faceted search function to select resources by type, author, institution, date, location and topic area. Or, you can use the search bar to run a free text search. These resources have been selected to reflect key existing knowledge and thinking related to gender norms and norm change. To recommend a resource on gender and social norms please email email@example.com for review.
This rigorous review synthesises studies on the empowerment impacts of girls’ clubs and life skills programmes with a gender equality focus. All programmes provided life skills education, which focused primarily on sexual and reproductive health (SRH), communication skills and changing gender norms.
Originally developed by private sector organisations, social marketing techniques have become increasingly common in norm change programmes, particularly those related to public health, as they can be applied on a large scale. Their use in programmes to change gender norms is newer.
This report presents the findings on the ways in which gender discriminatory norms, attitudes and practices shape and constrain adolescent girls’ capabilities and under what conditions changes may be brought about, particularly around norms and practices related to early marriage and education.
Drawing on research from Ethiopia, Nepal, Uganda and Viet Nam, this report demonstrates that communications programmes can be a powerful way of challenging gender-discriminatory attitudes and practices, reaching a variety of stakeholders with specific messages.
This video explores how gender norms in Nepal have changed over time, by interviewing daughters, their mothers and grandmothers. Their stories highlight shifts in the importance of norms and practices around marriage and education. The video also analyses the role of communications programmes in promoting girls' rights in Nepal.
This note explores how girls’ club and empowerment programmes can promote adolescent girls’ wellbeing and shift the gender norms that constrain their lives. This note draws on fieldwork in Ethiopia, Nepal, Uganda and Viet Nam, an ODI systematic review of communications programmes, and secondary literature.
Drawing from an ODI systematic review of 61 communications programmes, and in-depth case studies from Ethiopia, Nepal, Uganda and Viet Nam, this research and practice note explores the power of communications programmes in changing gender norms that affect adolescent girls.
This annotated bibliography highlights selected texts on drivers of change in gender norms. It summarises some texts that outline recent thinking on social norms, concentrating on large-scale drivers of gender norm change, such as economic change, education, communications, legal change, social and political mobilisation and conflict, rather than on project-based experience.
This review focuses on programmes that employ social norms marketing to combat gender based violence (GBV) in conflict affected areas. This includes mass media and face-to-face campaigns, that are designed to alter perceptions about which attitudes and behaviours are desirable.