27 July 2015

What are social norms - how are they measured?

Author: Gerry Mackie , Francesca Moneti, Holly Shakya, Elaine Denny
Published by: UNICEF
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This document is centred on social-norms measurement. Most of the 173 social norms studies reviewed focus on programming or discuss methods of norms measurement using qualitative findings. They also fail to discuss expectations that members of a group hold of one another, which underpin social norms. The report proposes principles for the measurement of social norms and their change.