10 May 2021

The Social Norms Atlas: Understanding global social norms and related concepts

Author: Social Norms Learning Collaborative
Published by: Social Norms Learning Collaborative
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The Social Norms Atlas is a collective effort led by the Social Norms Learning Collaborative to foster awareness, understanding, and the ability to address a variety of social norms as they relate to development outcomes and thereby to enhance efficacy of behavior change programs in achieving targeted outcomes. This document provides a broad introduction to social norms concepts, 10 sector-specific sections on illustrative social norms, behaviors and attitudes, and a cross-sector analysis highlighting meta-norms that cut across different sectors. This resource is meant to be used as a starting point for program planners, implementers, evaluators and researchers interested in building their social norms vocabulary and knowledge to strengthen their understanding of sector-specific social norms.