8 November 2021

Norms Changing Strategies - West Africa Lessons

Author: Judi Aubel, Mamadou Coulibaly
Published by: The Communication Initiative Network
Diagram from the blog

In our work in West Africa over the past 15 years, we have focused on developing strategies to promote change in social norms – first, related to maternal and child health and nutrition (MCHN) and, since 2010, related to girls’ holistic development (addressing girls’ education, child marriage, teen pregnancy and female genital mutilation - FGM).  

Based on our experiences developing strategies to shift social norms dealing with these different public health issues, we identify several lessons learned regarding: first, who should be involved in such strategies; and second, what communication/education approaches are most effective in promoting community-driven norms change.  Here, we will discuss how we have addressed these two facets of social norms shifting efforts and what we have learned that could be useful to others...  

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This blog was originally published on the The Communication Initiative Network website.