- Report
- 1 March 2017
The Man Box: A study on being a young man in the US, UK, and Mexico
- Author: Brian Heilman, Gary Barker, Alexander Harrison
- Published by: PROMUNDO
The Man Box report, launched by Promundo and Axe, Unilever’s leading male grooming brand, is a new study on young men’s attitudes, behaviors, and understandings of manhood. The research, conducted with a representative, random sample of young men aged 18 to 30 in the US, UK, and Mexico, reveals that most men still feel pushed to live in the “Man Box” – a rigid construct of cultural ideas about male identity. This includes being self-sufficient, acting tough, looking physically attractive, sticking to rigid gender roles, being heterosexual, having sexual prowess, and using aggression to resolve conflicts.
- Countries / Regions:
- United States of America, United Kingdom, Mexico
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