- Briefing paper
- 1 November 2017
Identifying and describing approaches and attributes of norms-shifting interventions
- Published by: The Learning Collaborative to Advance Normative Change

Recent years have seen an upsurge in interest in social norms and their application in solving complex public health problems. While the number of theories, papers, and programs related to social norms is burgeoning, there is not yet a consensus or common standard about what actually constitutes a social norm change approach and how this differs from other related forms of community-based programming.
This background paper reviews available literature on social norm change theory and programming, with a focus on public health, in an effort to answer critical questions about what constitutes a “social norm change approach.”
- Countries / Regions:
- Global
Journal article
18 March 2021

Published by: PLOS one
Toolkit
10 August 2020

Published by: Passages, US AID, Save the Children International
Project summary
6 March 2020

Published by: The Learning Collaborative to Advance Normative Change