How and why social norms matter for sustainable development

The Learning Collaborative to Advance Normative Change envisions a world where the powerful influence of social norms in shaping adolescents’ lives is widely understood, and where projects and programs improve adolescent sexual and reproductive health by applying normative science at scale.
This brief describes how and why social norms matter for sustainable development, including how social norms influence behavior, how we can measure normative change and how programs can address social norms.