- Briefing paper
- 16 May 2019
Community-based, norms-shifting interventions: definitions and attributes
- Published by: The Learning Collaborative to Advance Normative Change

Social norms play a powerful role in shaping the behavior of young people and can have an enormous impact on their sexual and reproductive health. Even as interest in social norms has surged, there is no consensus about what constitutes a norms-focused approach and how this differs from other types of community-based programs.
This brief aims to address this challenge by outlining the key attributes of a norms-focused approach and offering an operational definition of what constitutes a normative change approach for AYSRH practitioners. It is based on a desk review and analysis of over thirty documents on social norms theory and programming.
- Countries / Regions:
- Global
Journal article
18 March 2021

Published by: PLOS one
Toolkit
10 August 2020

Published by: Passages, US AID, Save the Children International
Project summary
6 March 2020

Published by: The Learning Collaborative to Advance Normative Change