Learning Collaborative Measurement Case Studies
Project summary
13 September 2019

Growing Up GREAT!

Author: CDavin
Published by: Social Norms Learning Collaborative

Organizations involved

Johns Hopkins Bloomberg School of Public Health, Save the Children, and Georgetown University’s Institute for Reproductive Health

Summary

This is the first international study (Phase 2 2016-2021) focused on gender norms and health among adolescents 10 to 14 years of age. The study is being conducted in North and South America, Africa, Asia, and Europe. The study hopes to inform intervention and prevention of those beliefs and behaviours that compromise the sexual health of young people. A mixed methods approach is being used to develop, test, and validate instruments assessing gender norms and healthy sexuality, as well as their influence on adolescents’ interpersonal relationships, mental health, violence, and sexual and reproductive health. Growing Up GREAT! is specifically in the Democratic Republic of the Congo and applies an ecological perspective to encourage reflection and dialogue through community group engagement to build more equitable gender norms that support adolescent development and well-being.

Social norms of interest

Sexual norms, sexuality, bodily pride, education, gender norms

Behaviours of interest

Sexual behaviours, gender-based violence (GBV), use of health services, increased family planning

Project components

Growing Up GREAT! uses age-tailored, gender-transformative materials exploring SRH, GBV, and gender equality. It uses an ecological model that addresses all spheres of influence (individual, family, school, community). Growing up GREAT! targets four audiences and encourages reflection and dialogue through community group engagement to build more equitable gender norms that support adolescent development and well-being

Social norms measurement

Vignettes, narratives, scales, surveys, IDI, FGD

Key findings to date

As children enter adolescence, parents perceive girls to have greater sexual health risks and less freedom, whereas parents believe boys to be at greater risk for substance abuse and violence. A lack of communication, peer influence, and household violence enforce traditional norms. 

map

Map of social norms-focused projects and measurement approaches