Women at a community meeting discuss the reconstruction of their village © Nugroho Nurdikiawan Sunjoyo / World Bank
Women at a community meeting discuss the reconstruction of their village © Nugroho Nurdikiawan Sunjoyo / World Bank
13 October 2020, 14:00 - 15:30 BST

Innovations in quantitative measurement of gender norms

Online - Please note, all timings are GMT+1
[email protected]


Gaining a full picture of whether and how social and gender norms are changing needs reliable quantitative data. This webinar presented and discussed some new tools and approaches to do this, drawing on experience in fields as varied as women’s economic empowerment, female genital mutilation and preventing gender-based violence. The expert panellists shared their own experiences and the wider discussion focused on innovations to improve data gathering and analysis.


Welcome: Rachel Marcus (ALIGN/ODI)

Contributing chair: Anita Raj (EMERGE). The EMERGE initiative collates tools for quantitative measurement of women’s empowerment. EMERGE’s recent review revealed that few tools incorporate measures of norms, and even where they claim to do so, most in fact measure attitudes. Anita will set the scene and will suggest ways that norm-focused questions could be more effectively incorporated into large-scale surveys.


  • Rebecca Lyndgoh Reye – (Investing in Women - IW). IW recently commissioned YouGov surveys exploring changing norms around paid work and care work - Gender Equality Matters 2020: Social norms, attitudes and practices of urban millennials in Indonesia, Philippines and Vietnam. Rebecca will share insights on using market research surveys to explore issues around norms, and the survey findings.
  • Suruchi Sood – (Drexel University, Philadelphia). Suruchi has led a team that has developed a mixed methods framework and set of tools (the ACT framework) for measuring changes in norms around female genital mutiliation/cutting (FGM/C). This work has been co-developed with UNICEF and UNFPA. Suruchi will discuss the use of complementary quantitative and qualitative tools to measure change in norms.
  • Alessia Radice – (UNICEF). Alessia and her team at UNICEF worked with Suruchi on the ACT framework and will be sharing insights from a programme perspective. Alessia is Communications for Development Specialist at UNICEF HQ, focusing on social norms within the UNICEF and UNFPA Joint Global Programmes for the elimination of child marriage and of FGM.
  • Carolina Rivera – (UNDP). In early 2020 UNDP published Tackling Social Norms. A game-changer for gender inequalities, which uses the World Values Survey (WVS) to analyse changes in gender norms. Carolina will discuss the strengths and limitations of a global attitude survey such as WVS to understand changes in gender norms, and some of the key insights from UNDP’s analysis. Follow Carolina on Twitter @CaroRivV.

Key resources