Breakthrough is a global human rights organisation driving culture change to make gender-based violence (GBV) unacceptable. Through a mix of transformative on-the-ground engagement, leadership building, pioneering multimedia initiatives, relevant cultural tools, and outside-the-box partnerships, Breakthrough reaches people where they are. It equips them to change the norms that enable violence and to stand up for a just and equal world.

Breakthrough pioneered the tactic of ‘using culture to change culture’ by mobilising cultural tools to mainstream crucial issues and normalize human rights-driven values. The aim is to inspire people to act, with a particular focus on the culturally ingrained practices of early marriage, gender-biased sex selection, sexual harassment and assault, and domestic violence.