Learning Collaborative Measurement Case Studies
Project summary
13 September 2019

Organizations involved

Tulane University


The MOMENTUM Project (2017-2020) builds on a 2015 pilot study that demonstrated the effectiveness of medical/nursing (M/N) students as community-based distributors of contraception in Kinshasa, DRC. MOMENTUM expands on this model to: (1) offer an integrated package of counseling, services, and referrals for fmaily planning, maternal and newborn health and nutrition; (2) target not only young mothers, but also their male partners; and (3) influence the gender dynamics that currently constrain first-time mothers’ (FTM) agency for decision-making. The primary behavioral objectives are to increase uptake of postpartum family planning, improve care seeking and MNH household practices, and achieve more gender-equitable behaviors and attitudes among FTMs aged 15-24 years and their male partners.

Social norms of interest

Family planning and fertility awareness, gender equity, antenatal care

Behaviours of interest

Gender equity, use of family planning, maternal and newborn health, sexual and reproductive health

Project components

Community-based service delivery, M/N student-led and peer-assisted support groups, gender-transformative dialogue and communication, institutional capacity strengthening.

Social norms measurement

Vignettes, baseline and endline questionnaires, FGD, IDI

Key findings to date



Map of social norms-focused projects and measurement approaches

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