Learning Collaborative Measurement Project Summaries
Project summary
21 September 2020

The Measurement, Learning & Evaluation (MLE) project of the Urban Reproductive Health Initiative (URHI)

Author: CDavin
Published by: Social Norms Learning Collaborative

Organisations involved

University of North Carolina


The Measurement, Learning & Evaluation Project (2009-2018) was the evaluation component of the Urban Reproductive Health Initiative (URHI), a multi-country program in India, Kenya, Nigeria, and Senegal that aimed to improve the sexual and reproductive health of the urban poor. The MLE project focuses its social norms measurement in Nigeria with the goal to promote evidence-based decision-making in the design of integrated family planning and reproductive health interventions for the URHI. The project targets all women of reproductive age.

Social norms of interest

Family planning (FP) use among adolescents and unmarried women; delaying first birth; birth spacing; birth limiting. 

Behaviours of interest

FP use.

Project components

This project used advocacy, training providers and clinics, integrated communication strategy using social mobilisation, campaigns, education through entertainment, demand creation (television, radio, community outreach, print media), and supply-side programming (quality improvement, commodity provision, IEC) to meet its goals and objectives.

Key findings to date

There were slight increases in contraceptive use and improvements in attitudes about FP in the two main study cities over time. There was an increase in the percentage of women that report religious leaders and government officials should speak publicly about FP. 



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