Learning Collaborative Measurement Project Summaries
Project summary
17 December 2020

Inspiring Married Adolescent Girls to Imagine New Empowered Futures (IMAGINE)

Published by: The Learning Collaborative to Advance Normative Change

Organisations involved



The IMAGINE project (2017-2022) is working to design and test interventions that can effectively delay first births among married adolescent girls (ages 15-19) through the voluntary use of modern contraceptives and the pursuit of an alternative future to immediate childbearing in Kurigram District, Bangladesh and Zinder Region, Niger.

Social norms of interest

Norms perpetuating early pregnancy among married adolescents

Behaviors of interest

Delayed first birth

Project components

The project implements and evaluates the effectiveness of a holistic intervention package that builds married girls’ capacity and agency to make decisions about their life courses, addresses social and structural barriers that stand in the way of their achievement of health and wellbeing, and presents alternative economic or educational opportunities for girls, so that early motherhood is not their only option. This includes health system strengthening activities (e.g. activities to address provider bias), opportunity system strengthening activities (e.g. activities to support girls’ participation in market systems), community awareness raising, norm change activities, and married adolescent support and asset building activities.

Social norms measurement

IDI guide, card sorting, vignettes

Key findings to date



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