Attitudes, practices and social norms survey Endline Report

Author: Claire Hughes, Elaine Denny
Published by: Itad, Voices for Change
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Cover of the Itad report on social norms

Voices for Change (V4C) is an innovative five-year programme (2012-2017) supported by the UK Department for International Development (DFID) which seeks to strengthen the enabling environment for young women’s empowerment in Nigeria using a social norms marketing approach.

The results are drawn from the programme’s Attitudes, Practices and Social Norms survey (APSN), one of the first longitudinal surveys designed to measure social norms change globally. This report presents the endline results of the ASPN.