You’re the Man! - Project overview

Published by: FHI 360, US AID
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Cover of you're the man report

This project overview looks at work by FHI 360, together with funding from USAID, on targeting men at high risk of contracting HIV/AIDS in Cambodia. Through a combination of mass, experiential, and interpersonal communications, the project looked to challenge negative norms of masculinity and foster a sense of responsibility among men. The project ran from 2009 until 2013 and combined HIV and gender-based behaviour change messages.