Morning radio show host Komla Dumor works in his sound booth at the Joy FM studio in Accra, Ghana. © Jonathan Ernst / World Bank
Morning radio show host Komla Dumor works in his sound booth at the Joy FM studio in Accra, Ghana. © Jonathan Ernst / World Bank
Webinar
10 June 2019, 14:00 - 15:30

Tackling gender norms through media

Organiser:
ALIGN, Overseas Development Institute
Location:
Streamed online
Contact:
ALIGN@odi.org.uk
Read the Q and As from the event

Chair:

  • Caroline Harper @ALIGN_platform – Principal Research Fellow and Head of Gender Equality and Social Inclusion Programme, ODI

Speakers:

  • Poonam Muttreja @PFI3 – Executive Director, Population Foundation of India
  • Caroline Sugg @carolinesugg – Director for Strategy & Partnerships, BBC Media Action
  • Olga de Biaggio @girleffect – Director of Gender Programming, Girl Effect and Springster 

Description

The power of the media to influence gender norms both towards greater equality and reinforcing discriminatory attitudes and behaviour has long been recognised. Through the representation of men and women on television shows, news, social media and advertising, gender norms are demonstrated, negotiated and challenged. Public policymakers and donors support the potential of mass media to educate, and change attitudes and behaviours, investing particularly in edutainment (soap operas) and interactive media such as phone-ins and chat shows. 

Tags:
Media