Briefing paper
1 November 2017

Identifying and describing approaches and attributes of norms-shifting interventions

Author: CDavin
Published by: Social Norms Learning Collaborative
English Français
Attributes Document

Recent years have seen an upsurge in interest in social norms and their application in solving complex public health problems. While the number of theories, papers, and programs related to social norms is burgeoning, there is not yet a consensus or common standard about what actually constitutes a social norm change approach and how this differs from other related forms of community-based programming.
This background paper reviews available literature on social norm change theory and programming, with a focus on public health, in an effort to answer critical questions about what constitutes a “social norm change approach.”