Briefing paper
1 September 2015

How communications can change social norms around adolescent girls

Author: Carol Watson, Caroline Harper
Published by: ODI
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Drawing on research from Ethiopia, Nepal, Uganda and Viet Nam, this report demonstrates that communications programmes can be a powerful way of challenging gender-discriminatory attitudes and practices, reaching a variety of stakeholders with specific messages. Programmes with more than one communications component and those integrated with activities other than communications were found to achieve a higher proportion of positive outcomes.