- 1 February 2013
Reducing Societal Discrimination against Adolescent Girls. Using Social Norms to Promote Behavior Change
- Author: Laurie Ball Cooper, Erin Fletcher
This document critically evaluates the existing evidence base on how social norms can be used to promote behaviour change. It proposes that programmes designed to reduce societal discrimination against adolescent girls need to move away from a focus on changing individual attitudes to change behaviours, and instead focus on targeting social norms.